Alexandria, Virginia, USA
November 28, 2016
Join the American Seed Trade Association (ASTA) for the 56th Vegetable and Flower Seed Conference, January 28-31, 2017 in Orlando! The annual conference brings together nearly 900 seed industry professionals from more than 20 countries for four days of global networking and education. Held at Disney’s Yacht and Beach Club Resort next to EPCOT Center, the 2017 Vegetable & Flower Seed Conference will bring agricultural innovation to life with exclusive tour opportunities at Disney’s trial gardens, greenhouses, and a special version of Disney’s “Behind the Seeds” tour, in addition to ASTA sessions on plant breeding, organic seed, communications, and more.
On the evening of Saturday, January 28, All-America Selections (AAS) and National Garden Bureau will provide an update on both organizations’ yearly activities and new AAS Winners, followed by a meet-and-greet cocktail reception.
Sunday, January 29 and Monday, January 30, will feature special Disney “Behind the Seeds” tours, including the AAS trial garden.
On Monday, January 30, the General Session will feature Walt Disney World’s Eric Darden, the man behind the magic of EPCOT's International Flower and Garden Festival – an event that has grown in popularity in each of its 20-plus years to an audience that is now over 7 million! Bringing to life a renewed interest in gardening, produce and food, this festival has been instrumental in the creation of EPCOT as the “festival park” of Walt Disney World.
Members of the media will receive complimentary conference registration and a 35% discount on rooms in the ASTA hotel block. To register and reserve a room in the block, email ASTA Communications Director Bethany Shively by December 22 with your name, affiliation, and date of arrival and departure. A full-service media room will be available to conduct interviews and file stories on site. For more information including the full schedule of events, visit the conference webpage.
Founded in 1883, the American Seed Trade Association (ASTA) represents over 700 companies involved in seed production, plant breeding and related industries in North America. ASTA is an effective voice of action in all matters concerning the development, marketing and movement of seed, associated products and services throughout the world. ASTA's broad membership offers varieties from alfalfa to zucchini and all production types including conventional, organic and biotech. We promote the development of better seed to produce better crops for a better quality of life.
Topics
Species
