June 11, 2025
Syngenta Vegetable Seeds is hosting its first Future of Veg Events, August 12-15, 2025, bringing a new era of vegetable innovation to growers, processors, and retailers worldwide. For the first time, visitors will be able to view products in three locations across the U.S.
"The feedback we receive from our customers year-round helps drive our decisions in the field, greenhouse, and lab,” said Fernanda Ferraro, Syngenta Vegetable Seeds Territory Brand and Customer Head, U.S. and Canada. “At Future of Veg, we’re excited to once again partner with our growers and customers to showcase the innovations we know matter to them.
“By hosting in three locations, we’re thrilled to show varieties in the conditions and geographics in which they grow to show visitors real-world trials.”
The Future of Veg brings together industry leaders, breeders, and growers, to discover groundbreaking opportunities for vegetable production. Visitors will get a sneak peek at the blockbuster varieties of tomorrow, today. Each location specializes in on the crops common to the geography:
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August 12-14, Plainfield, Wisconsin will feature sweet corn technologies including Attribute® II, TripleSweet, and a lineup of hybrids specially designed for processing. The green bean portfolio features disease resistance and varieties bred for freezing and canning excellence.
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August 12-13, Salinas, California is showcasing the most complete Romaine portfolio on the market, fitting slotting needs and disease resistance demands for growers in key production areas. In spinach and cauliflower, Syngenta will display the latest developments in breeding and placement.
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August 13-15, Woodland, California will present a full lineup of cucurbits, including cantaloupe, squash, and watermelon – including new watermelon rootstock, all with high eating quality. In Solanaceae, tomato and peppers will be on display to show new disease and climate tolerances for open field production.
Syngenta Vegetable Seeds breeders, product specialists, technical sales representatives, and other experts will walk alongside visitors in the field to address questions and gather insights on needs for future products.
“Helping our customers succeed is what drives every innovation at Syngenta, and we’re looking forward to seeing people from around the world at these dynamic events,” said Ana Grau, Syngenta Vegetable Seeds Brand Customer Head, Americas. “Come join us to see the vegetables of tomorrow, today!”
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