Vice President, Sales & Marketing

Company Overview

US Agriseeds is a U.S.-based vegetable seed company focused on developing and delivering high-performing varieties for open-field cultivation. For over 20 years, we have supported growers with a diverse portfolio including cucumbers, peppers, tomatoes, melons, watermelons, and squash.

With integrated research and commercial operations in California and Sinaloa, Mexico, we leverage counter-season nurseries and modern breeding techniques to deliver consistent, high-quality products to key markets. Our close alignment between breeding, production, and commercial teams enables us to respond quickly to market needs and drive growth across regions.

As part of Namdhari Seeds, a global leader in vegetable and flower seed breeding & production, US Agriseeds is well positioned to expand its footprint and bring innovative, high-quality products to growers worldwide.  
 

Job Status: Full Time
FLSA Status: Exempt
Reports To: Director
Travel: 25–40% (Domestic & International)
Work Schedule: Monday–Friday
Supervisory Responsibility: Yes
Location: United States or Mexico (based on candidate)
 

Position Summary

Lead and scale the sales and marketing function for open field vegetable seeds across the Americas, with support for Middle East expansion. This role has primary accountability for revenue growth, market expansion, and overall commercial performance and offers the opportunity to build and strengthen the commercial function within a growing organization.

The Vice President will own the full commercial P&L, including product positioning, channel strategy, team performance, and key customer and distributor relationships, while serving as the senior commercial voice of the company across the region.

As a key member of the leadership team, this role is responsible for driving go-to-market strategy, strengthening market presence, and aligning cross-functional execution to support business growth. 

Key Responsibilities

Commercial Strategy & Revenue Growth

• Develop and lead the commercial strategy with clear milestones to support revenue growth 
• Develop and execute market entry and penetration strategy by geography, crop, and channel tier
• Identify whitespace opportunities – new geographies, underserved grower segments, emerging crop categories
• Drive, build and manage a high-performance distributor network across the U.S., Mexico, and LATAM, while supporting Middle East growth.

Product Portfolio

• Develop and execute global product portfolio strategy
• Feed market intelligence back to HQ on competitor positioning, grower needs and trait priorities
• Lead product launches, including trial management, demonstrations and storytelling
• Evaluate product performance and determine advancement or discontinuation
• Partner with R&D and Supply Chain on long-term product planning

Leadership & Oversight

• Create a culture of collaboration, accountability and grower first thinking
• Set performance standards, coach for execution and identify gaps to fill
• Set up a product development and advancement function 
• Ensure alignment across departments to meet business objectives 

Cross-Functional Coordination

• Connect Product Development, Sales, and Operations 
• Align product pipeline with commercial needs 
• Support execution of product strategies across teams 

Global Focus

• Support strategy across the U.S., Mexico, and the Americas, with support for Middle East growth
• Monitor market trends and competitive landscape 
• Travel as needed 

Skills & Abilities

• Strong business and commercial acumen 
• Ability to lead across multiple functions 
• Strong decision-making and problem-solving skills 
• Effective communication and leadership presence 
• Ability to manage competing priorities 

Education

Bachelor’s degree in Agriculture, Business, Marketing, or related field, or equivalent experience
 
Experience

• 10+ years of experience in product management, sales, or related leadership roles with meaningful time in open field and/or mid tech vegetables specifically
• Agriculture, seed, or related industry experience preferred 
• Understanding of US/Mexico/LATAM grower economics and behavior, Middle East exposure is a strong plus
• Has managed commercial teams and knows how to inherit, reset and elevate one
• Bilingual (English/Spanish) is a significant advantage
• Comfortable with being both strategic and hands on as required
• Track record in scaling is a plus

Compensation

$160,000 – $220,000 annually for U.S.-based candidates. This range represents the Company’s good faith estimate of the compensation for this position in the United States and may vary based on factors such as skills, experience, education, and business needs.

This role is also eligible for a performance-based incentive aligned with overall business performance.

Compensation for candidates based outside of the United States will be determined in accordance with local market conditions, applicable laws, and internal compensation practices.

Application

Please send a resume and brief cover letter.  
Apply via Email to HR@usagriseeds.com  with “VP, Sales & Marketing” in the subject line.

US Agriseeds is an equal opportunity employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Responsibilities may be modified at any time based on business needs.