Warmenhuizen, The Netherlands
September 1, 2025
From 23 to 26 September 2025, Bejo will organise its annual Open Days in Warmenhuizen. Here, growers and chain partners from all over the world will discover the latest varieties, innovations in seed technology and sustainable mechanisation. The event offers plenty of opportunity to discuss opportunities and challenges within the field.
Discover new varieties
Together with customers and partners, Bejo is constantly researching what is going on in the field, in the market and among consumers. These insights form the basis for the development of new and improved vegetable varieties that enable growers worldwide to harvest healthy and tasty vegetables. The demo fields feature varieties with focus on disease resistance, storage quality, yield, appearance, and taste. Promising new varieties to discover during the Open Days include the following:
Strong expansion in carrots
The carrot range has been expanded with Belfast (Bejo 3497), a highly productive variety in the Berlikum segment. With its vigorous, robust leaf growth, Belfast (Bejo 3497) provides a reliable yield and easy harvest. Within the colour segment, Bejo presents Purple Harmony (Bejo 3266), a purple Flakkee-type with intense colour and high bolting tolerance. For baby carrot production, Astralis stands out: an exceptionally sweet-tasting carrot variety, ideal for processing.
New leek variety:
Bejo introduces Snooker (Bejo 3612), a late autumn variety with good field presentation. The variety is distinguished by high yields, excellent quality, and strong tolerance to thrips.
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Organic cauliflower:
Within the organic range, Alcantara (Bejo 3603) is a promising mid-early cauliflower for early and summer cultivation. The variety produces a medium-sized white cauliflower with flat-rounded head.
Known newcomers:
In addition, attention continues to be paid to relative newcomers to the market. Fennel Positano, an autumn variety with a white colour and very good uniformity and productivity. Broccoli Salinas, a productive broccoli in different climatic conditions. The variety produces a nice consistent quality broccoli with an open plant structure. It also highlights the strong range of beet varieties, including Rhizu, Pablo, Boro and Manzu.
Bejo's leafy crops: ready for the future
Bejo offers a wide and strong range of leafy crops that can be grown and marketed worldwide. The varieties mini romaine Cologne, batavia Grazina, butterhead Elvis, iceberg lettuce Jeannice, endive Krokos, radicchio Canova and celery Bejo 3751 have been developed with an eye on flavour, uniformity and cultivation certainty. With the slogan "All you need for salad, Bejo has it!", Bejo underlines its commitment to innovation, quality and resistance, and offers growers opportunities to respond to current market trends and sustainable production. Thanks to its wide range of leafy crops, Bejo is ready to make a difference together with the chain.
During the Open Days, Bejo will organise an exclusive leafy crops symposium under the same slogan. Internal and external speakers will share their knowledge and insights from various angles. Participation is by invitation only.
Guided tours and demonstrations
A strong variety starts with good genetics. In the Research Tour, visitors will learn how research in disease resistance, genetics and tissue culture contributes to developing strong, tasty and sustainable varieties. The Seed Quality Tour shows the extensive process each seed goes through before it is sent as high-quality seed to growers worldwide.
The Seed Research Expo offers in-depth information on different aspects of seed research and how they contribute to the quality of Bejo seed. There is also a focus on bee health: beekeepers show the importance of bees and explain ongoing initiatives around bee breeding.
Innovative vegetable concepts and greenhouses
During the Bejo Open Days, various innovative vegetable concepts will be presented, focusing on taste, health and convenience. Snack vegetables such as carrot, kohlrabi and celery show how vegetables can be part of every meal in an accessible way.
The extensive range of new pointed cabbage varieties also offers growers and chain partners inspiration for new applications. One standout is Red Power (Bejo 3661). Thanks to its unique characteristics, the variety delivers added value for growers, cutters, caterers, chefs and consumers. Red Power stands out both in the field and in processing and presentation, adding value to the existing range.
A wide and international range of tomatoes, peppers, cucumbers and gherkins will be displayed in the foil greenhouse for fruit crops. The varieties presented have been developed for a variety of markets, including Mexico, Guatemala, Spain, China and Turkey. The focus is on the latest developments and innovations within these crops.
Demo fields and demonstrations
Both conventional and organic varieties can be seen on the vast demo fields, where various demonstrations will take place in cooperation with Bejo partners. For example, several weed robots will drive through the carrot, beet and spinach crops to show the operation of innovative solutions for biological weed control. Several mechanisation companies will present their latest techniques and machines for sustainable solutions within the sector.
Discover Bejo careers
Especially for jobseekers, Bejo will open the doors of the 'Discover Bejo careers’ pavilion during the Open Days. An excellent opportunity to discover career possibilities within the various fields of work and to sample the atmosphere at the Open Days site. Registration is possible via workingatbejo.nl.
Renewed Cropalyser
During the Open Days, the renewed Cropalyser will be presented. This practical app offers growers support in recognising and monitoring pests and diseases in crops.
Practical information
The Bejo Open Days will take place from Tuesday 23 to Friday 26 September 2025 and are exclusively open to business clients and relations. There will be an open day for family and neighbours on Saturday 27 September. Location: Trambaan 2, Warmenhuizen. More information can be found at: www.bejo.com and www.bejo.nl.
About Bejo
Bejo is active in breeding, production, processing and sales of quality seeds for vegetable cultivation. With a range of around 40 crops and more than 1,000 varieties, Bejo offers a full assortment for a wide variety of markets and diverse climates. The seed finds its way to more than 100 countries through the global network of Bejo companies and dedicated distributors. Over 2,200 employees are committed to providing optimal service and quality. With a focus on sustainability, health and innovation, the company supports growers worldwide to harvest healthy and tasty vegetables.
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