Portes-les-Valence, France
September 21, 2026
HM.CLAUSE, a global leader in vegetable seeds and part of the Limagrain Group, will be present at Fruit Attraction Madrid from October 6 to 8, 2026. The company will showcase its latest vegetable innovations developed to meet the specific needs of growers, retailers, and consumers across Mediterranean markets as well as key European regions.
A strong commitment to Mediterranean and European markets
Fruit Attraction is a key meeting point for the fruit and vegetable industry, particularly for markets surrounding the Mediterranean basin and across Europe. For HM.CLAUSE, the event provides the ideal opportunity to reinforce its commitment to these strategic regions, where growers and supply chain partners are facing increasingly complex market and production challenges.
"The Mediterranean area is at the heart of our business," says Manuel Ferrer, EMEA Foodchain Manager. "From Spain and Italy to North Africa and the Middle East, growers face evolving challenges related to climate change, market demands, and sustainability. At the same time, European markets are looking for varieties that combine productivity, quality, differentiation, and supply chain performance. Our breeding programs are focused on delivering solutions that help growers succeed while meeting consumer expectations for taste, quality, and reliability."
Highlights from HM.CLAUSE
Visitors will discover a portfolio of premium vegetable varieties designed for Mediterranean production conditions and European market requirements.
Tomatoes that combine flavor and differentiation
The Oxheart range, featuring varieties such as HMC37961, Diamandia, HMC44413, and Flamansun, offers growers attractive options for high and medium-technology production. With colors ranging from deep red and chocolate brown to flamed yellow, these tomatoes deliver exceptional flavor and visual appeal, making them ideal for premium and export markets.
The Marmande family, including Adora, Ambrosia, Delisun, and Monteli, continues to redefine specialty tomatoes by combining authentic Mediterranean flavor with outstanding shelf appeal. These varieties offer strong differentiation for retailers and a unique eating experience for consumers.
The range of small caliber tomatoes is expanded with the Intuitivo cherry tomato, part of the IR-ToBRFV range, which ensures consistent production and quality, and with the Culto datterino tomato, a true sensory experience that raises the quality standards of datterino tomatoes on the market.
HM.CLAUSE will also feature Freeman, a tomato developed for six-pack retail formats, combining attractive color, unique flavor, and convenient sizing to support category growth and retail performance.
Melons combining taste and market appeal
The melon portfolio will also be in the spotlight with Mielir and Dolcir, two smooth LSL melon varieties designed to provide continuity in both production and quality.
Peppers delivering productivity and quality
The innovative large-caliber pepper varieties Mozzafiato and Sorprendor provide growers with yields, uniform fruit quality, thick flesh, and excellent shelf life. These varieties respond to the growing demand for premium peppers across Mediterranean markets and throughout the fresh supply chain.
Broccoli built for freshness and performance
HM.CLAUSE will also showcase its broccoli varieties Pretorian, Gladiator, and Stem Broccoli, each developed to meet evolving market needs. Pretorian and Gladiator are recognized for maintaining freshness, color, and quality throughout distribution, helping reduce waste while meeting retailers' expectations for durability and appearance. Stem Broccoli responds to the growing demand for versatile, premium broccoli products, offering excellent eating quality and strong appeal for both fresh market and retail programs.
Supporting sustainable growth across Mediterranean and European markets
Through continuous investment in research and breeding, HM.CLAUSE develops solutions that address current and future challenges, including climate resilience, resource efficiency, extended shelf life, and consumer satisfaction. The company's objective is to provide growers across Mediterranean and European markets with varieties that combine productivity, quality, sustainability, and strong commercial performance throughout the value chain.
The HM.CLAUSE team looks forward to welcoming customers, partners, and industry professionals at Fruit Attraction Madrid 2026 to discuss market trends, discover innovative varieties, and explore opportunities for growth across Mediterranean and European markets.
Meet HM.CLAUSE at Fruit Attraction Madrid at Booth 7A19
Discover more: www.hmclause.com/foodchain-retail
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